Card decks

Only a handful sell at full price

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2026-W464 cards

This week in five numbers — comment for the report

— KbeautyTMI → DM

2026-W465 cards

K-beauty is on America's beauty shelves

K-

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AI recommends a K-beauty Korea doesn't buy

AI 1

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Same machine, different cart

, — vs

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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A near-perfect rating is the price of entry

= ,

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We call next week's #1 — and score it in public

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One brand, many slots — Korea's top 100

OY Korea top100 — +

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The US shelf moves in inches, not headlines

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Not a hit — a wall

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26% or 50%? percent of what?

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One brand, many slots — Korea's top 100

OY Korea top100 — +

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wire

1

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Korea's two skincare shelves

KR vs

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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wire

1

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TikTok Shop skincare, read weekly

TikTok Shop US (·)

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japan-week

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spotlight

1

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Asia today · 2026-11-07

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korea-week

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brand-reach

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One brand, many slots — Korea's top 100

OY Korea top100 — +

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Korea's two skincare shelves

KR vs

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Asia today · 2026-11-03

×

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news-week

1

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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TikTok Shop skincare, read weekly

TikTok Shop US (·)

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japan-week

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korea-week

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brand-reach

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One brand, many slots — Korea's top 100

OY Korea top100 — +

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Korea's two skincare shelves

KR vs

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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TikTok Shop skincare, read weekly

TikTok Shop US (·)

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Asia today · 2026-10-23

×

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japan-week

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Asia today · 2026-10-22

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korea-week

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Asia today · 2026-10-21

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brand-reach

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One brand, many slots — Korea's top 100

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Asia today · 2026-10-19

×

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Korea's two skincare shelves

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Asia today · 2026-10-18

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Korea's #1 is a different brand in every aisle

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Asia today · 2026-10-17

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TikTok Shop skincare, read weekly

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Asia today · 2026-10-16

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japan-week

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Asia today · 2026-10-15

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korea-week

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Asia today · 2026-10-14

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brand-reach

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Asia today · 2026-10-13

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Nine of TikTok Shop's top ten skincare sellers are Korean

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Asia today · 2026-10-12

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radar-launch

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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Asia today · 2026-10-11

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We call next week's #1 — and score it in public

— ·

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Asia today · 2026-10-10

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Three of Japan's top four beauty listings were Korean (Oct 3)

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Asia today · 2026-10-09

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15 of Target's top 100 are Korean — 7 are medicube

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Asia today · 2026-10-08

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Asia today · 2026-10-07

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Korea's two skincare shelves

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The headline says boom. The shelf says sorting.

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We call next week's #1 — and score it in public

— ·

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A near-perfect rating is the price of entry

= ,

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Korea buys the ingredient America doesn't

— vs

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Korea's #1 is a different brand in every aisle

OY 1 — 1

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One brand, many slots — Korea's top 100

OY Korea top100 — +

2026-09-307 cards

Reddit's loudest ≠ the shelf

2026-08-195 cards

K-beauty won the feed. The next race is the shelf.

3 cards

300M views is the wrong number

5 cards

When you ask AI for K-beauty, what does it read?

5 cards

80M shop with AI — is your brand in the answer?

5 cards

Shoppers want AI to catch the price gap, not dazzle

5 cards

Shoppers stopped asking for "Korean." They ask for the ingredient.

5 cards