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Best K-beauty by category.

Every K-beauty product we track, sorted into skincare categories and ranked by kbeautytmi score — how widely it charts across our channels and how high it ranks. Not editor taste; the shelf, scored.

Where K-beauty wins the shelf

share of each category on 5 US mainstream shelves · 2026-W37

Toner pad 86% K-beauty · 6/7

medicube · mixsoon · BIODANCE · INNISFREEvsFirst Aid Beauty

Mask 70% K-beauty · 7/10

7 3

BIODANCE · medicube · Dr.Jart+ · PEACH & LILYvsgrace & stella · SEPHORA COLLECTION

Essence 50% K-beauty · 2/4

2 2

mixsoonvsrhode

Cream & Moisturizer 30% K-beauty · 14/46

14 32

medicube · Anua · Dieux · AESTURAvsVanicream · La Roche-Posay

Toner 25% K-beauty · 3/12

3 9

LANEIGE · Beauty of JoseonvsThe Ordinary · Good Molecules

Cleanser 24% K-beauty · 7/29

7 22

medicube · Sulwhasoo · Arencia · WhippedvsPanOxyl · CeraVe

Serum & Ampoule 22% K-beauty · 11/50

11 39

Meditherapy · medicube · celimax · AnuavsThe Ordinary · Good Molecules

Eye care 18% K-beauty · 2/11

2 9

BIODANCE · Beauty of JoseonvsGood Molecules · CeraVe

Mist 17% K-beauty · 1/6

1 5

AnuavsL'Oreal Paris · Heritage Store

Sunscreen 12% K-beauty · 2/17

INNISFREEvsLa Roche-Posay · EltaMD

Spot & Patch 0% K-beauty · 0/8

vsThe Ordinary · Hero Cosmetics

K-beauty brandseveryone elsebar = share of that category's charting slots

Share = K-beauty slots ÷ (K-beauty + non-K-beauty slots) in that category, on 5 US mainstream shelves. Of 407 rows observed, 259 had a brand we could read — only those are counted. Origin comes from our brand registry; unclassified brands are left out of the ratio. Chart presence, not audited sales.

Same category, same active — different origin

US mainstream (Amazon·Walmart·Target·Sephora·Ulta) · 2026-W37

Serum & Ampoule · PDRN

REJURAN

Rejuran Turnover Ampoule c-PDRN® 0.5% Renewing

#13 on sephora

↔

SeoulCeuticals

SeoulCeuticals PDRN and Vitamin C Serum, Korea

#18 on walmart

Serum & Ampoule · Madecassoside/Cica

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

SeoulCeuticals

SeoulCeuticals Korean Skin Care 97.5% Snail Mu

#19 on walmart

Serum & Ampoule · Retinol/Retinal

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

CeraVe

CeraVe Resurfacing Retinol Face Serum - 1 fl o

#22 on target

Serum & Ampoule · Niacinamide

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

Good Molecules

Good Molecules Niacinamide Serum - 10% Niacina

#2 on walmart

Cream & Moisturizer · Barrier

medicube

medicube Jelly Cream with Collagen & Niacinami

#21 on amazon

↔

rhode

rhode Barrier Restore Cream Hydrating Daily Mo

#54 on sephora

Cream & Moisturizer · Hyaluronic Acid

Anua

PDRN Hyaluronic Acid 100 Moisturizing Cream

#28 on ulta

↔

Bobbi Brown

Bobbi Brown Vitamin Enriched Face Base+ Moistu

#1 on sephora

A pair means both products sit in the same category, both name the same active in the product title, and they come from different origins. The active is read from the title, not an INCI list. This is not an efficacy comparison or a recommendation.

Sunscreen

57 ranked →

[Skin 1004 - Madagascar] Skin1004 Madagascar Centella Hyalu Cica Water Fit Sun Serum 50ml Spf50#3 on stylevana · 3 ch ▲1 41score 2

[Beauty of Joseon] Relief Sun Aqua-fresh : Rice+B5 SPF50+ PA++++ 50ml#5 on stylevana · 2 ch ▼1 34score 3

[ROUNDLAB] ROUND LAB Birch Juice Moisturizing Sun Serum 50ml+50ml Set (+8ml)#18 on oliveyoung-us · 2 ch ▲32 32score 4

[SKIN1004] Madagascar Centella Hyalu-Cica Water-Fit Sun Serum 50mL#21 on oliveyoung-us · 2 ch ▲5 32score 5

[Neogen] Day-Light Protection Airy Sunscreen#1 on sokoglam · 1 ch – 28score

Cleanser

78 ranked →

[ROUNDLAB] ROUND LAB - 1025 Dokdo Cleanser#14 on stylevana · 3 ch – 41score 2

[Arencia] Fresh Green Rice Mochi Cleanser#40 on OY Global (WW) · 4 ch ▲5 40score 3

[beplain] MUNG BEAN pH-BALANCED CLEANSING FOAM#2 on hwahae-global · 2 ch – 33score 4

[AESTURA] Atobarrier 365 Cream 80ml Set (+Toner 25ml+Cleansing Foam 3g*3ea)#5 on Olive Young KR · 2 ch ▲5 33score 5

[beplain] Mung Bean pH-Balanced Cleansing Foam 160ml Double Pack#9 on Olive Young KR · 2 ch ▼3 33score

Mask

75 ranked →

[BIODANCE] Bio-Collagen Real Deep Mask#2 on cultbeauty · 3 ch ▲8 38score 2

[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive)#1 on Olive Young KR · 2 ch ▼1 35score 3

[medicube] PDRN Pink Collagen Gel Mask 4EA#16 on lookfantastic · 2 ch ▲7 33score 4

[BIODANCE] [Sanrio EDITION] BIODANCE Real Deep Mask 7 Sheets (+Sea Kelp 1 Sheet+Mouse Pad) (2 Options)#8 on Olive Young KR · 2 ch ▲41 31score 5

[Torriden] [Upgraded] Torriden Dive In Low Molecular Hyaluronic Acid Mask 1ea#17 on Olive Young KR · 2 ch ▼2 31score

Eye care

38 ranked →

[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal#15 on iherb · 4 ch – 48score 2

[numbuzin] No.9 NAD+ Retinol Volumetox Eye Cream#22 on jolse · 2 ch – 30score 3

[Then I Met You] Snail Mucin Eye Cream#3 on sokoglam · 1 ch – 27score 4

[Mary&May] Tranexamic Acid + Glutathione Eye Cream Mini#4 on yesstyle · 1 ch – 27score 5

[Dr.Jart+] Ceramidin Reusable Eye Patches#11 on cultbeauty · 1 ch – 26score

Toner pad

30 ranked →

[MEDIHEAL] Toner Pad 100+100 Pads Double Set (+Portable Case) (6 Options)#4 on OY Global (WW) · 2 ch – 35score 2

[medicube] Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45%...#1 on amazon · 1 ch – 28score 3 MEDIHEAL [MEDIHEAL] [7types] MEDIHEAL Toner Pad 100+100ct Double Set#2 on oliveyoung-us · 1 ch – 28score 4 B Lab [B Lab] Essence Toner Pad 10ea25g#3 on jolse · 1 ch – 27score 5

[MEDIHEAL] Watermide Toner Pad#16 on oliveyoung-us · 2 ch ▲1 26score

Toner

32 ranked →

[Pyunkang Yul] Essence Toner#3 on ohlolly · 2 ch – 33score 2

[numbuzin] No.9 NAD+ PDRN Glow Boosting Toner#29 on stylevana · 2 ch – 29score 3

[Anua] Heartleaf 77 Soothing Toner#4 on skincupid · 1 ch – 27score 4 TONYMOLY [TONYMOLY] Ceramide Mochi Toner#4 on hwahae-global · 1 ch ▲1 27score 5

[I'M FROM] Rice Toner#5 on sokoglam · 1 ch ▼1 27score

Essence

29 ranked →

[numbuzin] No.9 NAD Bio Lifting-sil Essence#29 on yesstyle · 4 ch ▲1 41score 2

[Haruharu Wonder] Black Rice Probiotics Barrier Essence#27 on ohlolly · 2 ch ▼1 29score 3

[Dr. Ceuracle] Vegan Kombucha Tea Essence#2 on ohlolly · 1 ch – 28score 4

[COSRX] Advanced Snail 96 Mucin Power Essence#36 on stylevana · 2 ch ▲11 28score 5 cecith [cecith] WATERLOCK FIRST SERUM#7 on hwahae-global · 1 ch ▼1 27score

Serum & Ampoule

119 ranked →

[celimax] The Vita-A Retinal Shot Tightening Booster#3 on yesstyle · 5 ch – 58score 2

[Anua] Azelaic Acid 10 Hyaluron Redness Soothing Serum#5 on yesstyle · 4 ch – 50score 3

[medicube] PDRN Pink Peptide Serum#10 on cultbeauty · 3 ch ▲1 39score 4

[Anua] Niacinamide 10 TXA 4 Serum#12 on yesstyle · 3 ch ▼1 38score 5

[Anua] PDRN HYALURONIC ACID CAPSULE 100 SERUM#8 on hwahae-global · 3 ch – 37score

Cream & Moisturizer

108 ranked →

[Dr. Althea] 345 Relief Cream Mist Set (100ml+60ml)#3 on cultbeauty · 5 ch – 54score 2

[ETUDE] Soon Jung 2x Barrier Intensive Cream#13 on skincupid · 4 ch – 45score 3

[Dr. Althea] 345 Relief Cream 50ml#1 on yesstyle · 3 ch – 42score 4

[Purito] SEOUL - Mighty Bamboo Panthenol Cream#5 on jolse · 3 ch ▲1 42score 5

[S.NATURE] Aqua Squalane Moisturizing Cream 2.02 fl. oz.(60ml)#6 on Olive Young KR · 3 ch ▼1 42score

Mist

11 ranked →

[Anua] PDRN Hyaluronic Acid Hydrating Capsule Mist#4 on cultbeauty · 4 ch – 45score 2

[Anua] PDRN Hyaluronic Acid Hydrating Capsule Mist 100ml Double Pack#21 on OY Global (WW) · 2 ch – 30score 3

[Dr. Althea] Dr.althea Aqua Marine Jelly Mist 100ml#3 on lookfantastic · 1 ch NEW 27score 4

[Sioris] Time is Running Out Mist#5 on ohlolly · 1 ch ▼1 27score 5

[erborian] Set & Care Mist 100ml#9 on lookfantastic · 1 ch NEW 26score

Exfoliant & Peel

6 ranked →

[medicube] Hypochlorous Acid Body Peel Shot#8 on lookfantastic · 1 ch – 26score 2

[SOME BY MI] AHA-BHA-PHA 30 Days Clear Spot Patch (18 pcs)#25 on skincupid · 1 ch – 23score 3

[Neogen] Bio-Peel Gauze Peeling Lemon#30 on sokoglam · 1 ch – 22score 4

[Neogen] Bio-Peel Gauze Peeling Wine#36 on sokoglam · 1 ch – 21score 5

[Sioris] My Soft Grain Scrub#45 on ohlolly · 1 ch – 19score

Spot & Patch

11 ranked →

[COSRX] Acne Pimple Master Patch, 24 Patches#2 on iherb · 1 ch – 28score 2

[Anua] K-Pop Demon Hunters Ultra-Thin Spot Cover Patch - 28 Patches in Case#13 on cultbeauty · 1 ch – 25score 3

[COSRX] Acne Pimple Master Patch#15 on yesstyle · 1 ch ▲1 25score 4

[SKIN1004] Spot Cover Patch#16 on yesstyle · 1 ch ▲2 25score 5

[the klog] Soft Shield Pimple Patch#19 on sokoglam · 1 ch ▲2 24score

The red number is the kbeautytmi score (0–100) — channel breadth (how many of our shelves it charts on, weighted most) + rank quality (how high it ranks where it appears). ▲▼ next to each = change in category position vs last week; NEW = first week in this category. Category is auto-derived from the product title. Chart presence, not audited sales. 2026-W37 snapshot.