Charts › Reddit
Charts tell you what sells.
Reddit tells you what people say.
Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.
Posts read
441
unique, 7-day window
Subreddits
24
K-beauty · skincare
K-beauty brands named
52
of 97 chart brands
Updated
Daily
09:20 KST
Reddit buzz × the US shelf — the one comparison only we can make
Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Exit signals — who's leaving whom
The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved.
This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another.
This week we read 441 posts, 46 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move.
A move is one person's decision, not a sales figure — and zero is a real answer.
Who Reddit actually named
7 collection days
(2026-10-09 – 2026-10-16) · 441 unique posts.
Each post counts once per brand no matter how many days it stays hot.
Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced
through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty52 brands named
+ 32 more named once or twice
What they're up against28 non-Korean brands
+ 18 more
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.
Named together
Brand pairs that appeared in the same post.
70 of 441 posts named two or more chart brands,
producing 261 distinct pairs. Being named together is not a ranking — it is how the
conversation groups brands, whether as alternatives, as a routine, or as a comparison.
Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and
and, where there was one, the brand's largest product rank move on a single channel — not a move in the
reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
CeraVe
↔ La Roche-Posay
#88 · 2 shelves·#17 · 5 shelves
6
CeraVe
↔ The Ordinary
#88 · 2 shelves·#24 · 4 shelves
5
CeraVe
↔ Neutrogena
#88 · 2 shelves·#45 · 3 shelves
4
CETAPHIL
↔ The Ordinary
#62 · 3 shelves·#24 · 4 shelves
4
Beauty of Joseon
↔ The Ordinary
#4 · 10 shelves▼4 Ohlolly·#24 · 4 shelves
3
COSRX
↔ The Ordinary
#6 · 9 shelves·#24 · 4 shelves
3
Garnier
↔ The Ordinary
#98 · 2 shelves·#24 · 4 shelves
3
BYOMA
↔ La Roche-Posay
#37 · 3 shelves·#17 · 5 shelves
3
Beauty of Joseon
↔ CeraVe
#4 · 10 shelves▼4 Ohlolly·#88 · 2 shelves
2
Neutrogena
↔ The Ordinary
#45 · 3 shelves·#24 · 4 shelves
2
La Roche-Posay
↔ Vanicream
#17 · 5 shelves·#26 · 4 shelves
2
La Roche-Posay
↔ The Ordinary
#17 · 5 shelves·#24 · 4 shelves
2
Not ranked — 27 brands appeared only because we searched for them
KLAIRS10Sol de Janeiro7Biodance6L'Occitane6Laura Mercier6BEYOND3Primera2The Face Shop2April Skin2Unleashia2Mary&May1SOME BY MI1espoir1DR.REJUALL1rom&nd1Secret1Peter Thomas Roth1THANK YOU FARMER1Charlotte Tilbury1ZEROID1Himalaya1Bubble Skincare1Axis-Y1Sungboon1
Our query wording decides what shows up here, so counting it would be measuring ourselves.
Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.
Subreddits we collect
r/search:guaiazulene 9r/search:barrier repair 6r/search:korean toner 6r/EuroSkincare 5r/SkincareAddiction 5r/Rosacea 4r/45PlusSkincare 4r/SkincareAddictionUK 4r/search:sensitive skin toner 4r/AsianBeauty 3r/search:azulene 3r/fungalacne 3r/KoreanBeauty 3r/koreanskincare 3r/search:vitamin c sensitive skin 3r/30PlusSkinCare 2r/AusSkincare 2r/eczema 2r/tretinoin 2r/acne 2r/search:peptide serum 2r/Sephora 1r/Ulta 1r/Hyperpigmentation 1
Today's posts
by hot
1
r/search:barrier repair
7
r/search:korean toner
8
r/EuroSkincare
15
r/search:guaiazulene
17
r/search:guaiazulene
21
r/fungalacne
26
r/search:barrier repair
29
r/Rosacea
31
r/search:sensitive skin toner
35
r/SkincareAddiction
41
r/search:guaiazulene
48
r/koreanskincare
51
r/fungalacne
59
r/EuroSkincare
60
r/koreanskincare
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body —
substring matching produces false positives. Brands whose names are ordinary English words are counted only when
the post also shows a product context, so a handful are undercounted rather than guessed at.
This is a sample of hot posts across 24 sources, not all of Reddit.
Window. 7 collection days spanning 8 calendar days (2026-10-09 – 2026-10-16); 441 unique posts out of 530 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-10-16.
Window. 7 collection days spanning 8 calendar days (2026-10-09 – 2026-10-16); 441 unique posts out of 530 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-10-16.