Charts › Reddit
Charts tell you what sells.
Reddit tells you what people say.
Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.
Posts read
339
unique, 7-day window
Subreddits
24
K-beauty · skincare
K-beauty brands named
32
of 72 chart brands
Updated
Daily
09:20 KST
Reddit buzz × the US shelf — the one comparison only we can make
Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Exit signals — who's leaving whom
The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved.
This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another.
This week we read 339 posts, 38 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move.
A move is one person's decision, not a sales figure — and zero is a real answer.
Who Reddit actually named
7 collection days
(2026-08-25 – 2026-08-31) · 339 unique posts.
Each post counts once per brand no matter how many days it stays hot.
Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced
through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty32 brands named
+ 12 more named once or twice
What they're up against28 non-Korean brands
+ 18 more
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.
Named together
Brand pairs that appeared in the same post.
68 of 339 posts named two or more chart brands,
producing 219 distinct pairs. Being named together is not a ranking — it is how the
conversation groups brands, whether as alternatives, as a routine, or as a comparison.
Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and
and, where there was one, the brand's largest product rank move on a single channel — not a move in the
reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
La Roche-Posay
↔ MOISTURIZING
#20 · 5 shelves·#305 · 1 shelves
5
La Roche-Posay
↔ The Ordinary
#20 · 5 shelves·#31 · 3 shelves
5
Beauty of Joseon
↔ La Roche-Posay
#5 · 9 shelves▼31 Stylevana·#20 · 5 shelves
5
La Roche-Posay
↔ SKIN1004
#20 · 5 shelves·#12 · 6 shelves▲15 YesStyle
4
CeraVe
↔ The Ordinary
#39 · 3 shelves·#31 · 3 shelves
4
CeraVe
↔ La Roche-Posay
#39 · 3 shelves·#20 · 5 shelves
4
Dr. Althea
↔ La Roche-Posay
#2 · 11 shelves▲31 YesStyle·#20 · 5 shelves
3
Dr. Althea
↔ MOISTURIZING
#2 · 11 shelves▲31 YesStyle·#305 · 1 shelves
3
Dr. Althea
↔ SKIN1004
#2 · 11 shelves▲31 YesStyle·#12 · 6 shelves▲15 YesStyle
3
Dr. Althea
↔ TIRTIR
#2 · 11 shelves▲31 YesStyle·#159 · 1 shelves
3
La Roche-Posay
↔ TIRTIR
#20 · 5 shelves·#159 · 1 shelves
3
MOISTURIZING
↔ SKIN1004
#305 · 1 shelves·#12 · 6 shelves▲15 YesStyle
3
Not ranked — 24 brands appeared only because we searched for them
KLAIRS12THE FACE SHOP10I'M FROM6beplain6Primera6HEVEBLUE6TOCOBO6April Skin6Heimish6JUMISO6CENTELLIAN 24 Madeca6ETUDE4AmLactin2Dr.Jart+1peripera1Philosophy1Ownist1method1JOSIE MARAN1Holika Holika1Pyunkang Yul1Lancôme1Sulwhasoo1OLEHENRIKSEN1
Our query wording decides what shows up here, so counting it would be measuring ourselves.
Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.
Subreddits we collect
r/search:guaiazulene 8r/search:korean toner 7r/search:azulene 7r/koreanskincare 6r/search:barrier repair 5r/search:sensitive skin toner 5r/tretinoin 4r/AusSkincare 4r/SkincareAddictionUK 4r/Rosacea 4r/eczema 4r/AsianBeauty 3r/EuroSkincare 3r/30PlusSkinCare 2r/SkincareAddiction 2r/acne 2r/search:vitamin c sensitive skin 2r/Sephora 2r/fungalacne 1r/AsianBeautyAdvice 1r/45PlusSkincare 1r/search:peptide serum 1r/KoreanBeauty 1r/Ulta 1
Today's posts
by hot
5
r/koreanskincare
16
r/AusSkincare
17
25
r/search:barrier repair
32
r/30PlusSkinCare
38
r/search:barrier repair
39
r/search:barrier repair
41
r/search:barrier repair
42
r/search:barrier repair
55
Has anyone tried coconut oil for eczema on the body? (as an alternative to regular use of cortizone)
r/eczema
58
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body —
substring matching produces false positives. Brands whose names are ordinary English words are counted only when
the post also shows a product context, so a handful are undercounted rather than guessed at.
This is a sample of hot posts across 24 sources, not all of Reddit.
Window. 7 collection days spanning 7 calendar days (2026-08-25 – 2026-08-31); 339 unique posts out of 470 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-08-31.
Window. 7 collection days spanning 7 calendar days (2026-08-25 – 2026-08-31); 339 unique posts out of 470 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-08-31.