Charts › Reddit

Charts tell you what sells.
Reddit tells you what people say.

Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.

Posts read
339
unique, 7-day window
Subreddits
24
K-beauty · skincare
K-beauty brands named
32
of 72 chart brands
Updated
Daily
09:20 KST
What Reddit said about K-beauty this week

Reddit buzz × the US shelf — the one comparison only we can make

Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Scatter of K-beauty brands by Reddit buzz versus US mainstream shelf slots this week — forum darlings hold zero shelf slots while quiet shelf winners like Anua and medicube are barely discussed
K-beauty co-mention network — which brands Reddit compares against each other this week

Exit signals — who's leaving whom

The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved. This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another. This week we read 339 posts, 38 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move. A move is one person's decision, not a sales figure — and zero is a real answer.
Exit-signal detection — how many Reddit posts this week described a verified switch from one Korean brand to another

Who Reddit actually named

7 collection days (2026-08-25 – 2026-08-31) · 339 unique posts. Each post counts once per brand no matter how many days it stays hot. Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.

Named together

Brand pairs that appeared in the same post. 68 of 339 posts named two or more chart brands, producing 219 distinct pairs. Being named together is not a ranking — it is how the conversation groups brands, whether as alternatives, as a routine, or as a comparison. Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and and, where there was one, the brand's largest product rank move on a single channel — not a move in the reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
La Roche-Posay MOISTURIZING #20 · 5 shelves·#305 · 1 shelves 5
La Roche-Posay The Ordinary #20 · 5 shelves·#31 · 3 shelves 5
Beauty of Joseon La Roche-Posay #5 · 9 shelves▼31 Stylevana·#20 · 5 shelves 5
CeraVe Cetaphil #39 · 3 shelves·#72 · 2 shelves 5
La Roche-Posay SKIN1004 #20 · 5 shelves·#12 · 6 shelves▲15 YesStyle 4
CeraVe The Ordinary #39 · 3 shelves·#31 · 3 shelves 4
CeraVe La Roche-Posay #39 · 3 shelves·#20 · 5 shelves 4
CeraVe VANICREAM #39 · 3 shelves·#48 · 3 shelves 4
Dr. Althea La Roche-Posay #2 · 11 shelves▲31 YesStyle·#20 · 5 shelves 3
Dr. Althea MOISTURIZING #2 · 11 shelves▲31 YesStyle·#305 · 1 shelves 3
Dr. Althea SKIN1004 #2 · 11 shelves▲31 YesStyle·#12 · 6 shelves▲15 YesStyle 3
Dr. Althea TIRTIR #2 · 11 shelves▲31 YesStyle·#159 · 1 shelves 3
La Roche-Posay TIRTIR #20 · 5 shelves·#159 · 1 shelves 3
MOISTURIZING SKIN1004 #305 · 1 shelves·#12 · 6 shelves▲15 YesStyle 3
Not ranked — 24 brands appeared only because we searched for them
KLAIRS12THE FACE SHOP10I'M FROM6beplain6Primera6HEVEBLUE6TOCOBO6April Skin6Heimish6JUMISO6CENTELLIAN 24 Madeca6ETUDE4AmLactin2Dr.Jart+1peripera1Philosophy1Ownist1method1JOSIE MARAN1Holika Holika1Pyunkang Yul1Lancôme1Sulwhasoo1OLEHENRIKSEN1
Our query wording decides what shows up here, so counting it would be measuring ourselves. Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.

Subreddits we collect

Today's posts

by hot
9
r/search:korean toner
10
r/search:korean toner
13
r/search:azulene
14
r/search:azulene
18
r/search:guaiazulene
19
r/search:azulene
20
r/search:azulene
21
r/search:guaiazulene
23
r/search:guaiazulene
24
r/search:guaiazulene
27
r/Rosacea
28
r/Rosacea
30
r/search:korean toner
34
r/AsianBeautyAdvice
36
r/search:sensitive skin toner
40
r/search:guaiazulene
43
r/search:guaiazulene
44
r/search:guaiazulene
45
r/SkincareAddiction
46
r/30PlusSkinCare
49
r/koreanskincare
51
r/search:sensitive skin toner
52
r/search:sensitive skin toner
53
r/search:sensitive skin toner
54
r/search:sensitive skin toner
61
r/search:azulene
64
r/acne
65
r/acne
67
r/SkincareAddictionUK
68
r/search:vitamin c sensitive skin
69
r/search:vitamin c sensitive skin
71
r/koreanskincare
76
r/SkincareAddictionUK
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body — substring matching produces false positives. Brands whose names are ordinary English words are counted only when the post also shows a product context, so a handful are undercounted rather than guessed at. This is a sample of hot posts across 24 sources, not all of Reddit.
Window. 7 collection days spanning 7 calendar days (2026-08-25 – 2026-08-31); 339 unique posts out of 470 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-08-31.