Charts › Channels

18 channels tracked.
15 live this week.

Every channel we snapshot, and how deep each sample goes. Depth matters: a brand in a top-20 shelf cleared a far smaller gate than one in a top-195 shelf, so never read "number of channels" as reach without the depth.

Tracked
18
channels
Live this week
15
with ranked data
Shallowest sample
20
hardest shelf to enter
Deepest sample
195
most slots
KoreaWhere it starts
Olive Youngtop 100
Korea's #1 H&B — what Korea actually buys
✓ 100 ranked this week
Review / trustWhere quality trust forms
Hwahae Globaltop 20
Korean review/ingredient trust ranking, not pure sales
✓ 20 ranked this week
K-beauty specialistsWhere early US buyers find it
Olive Young Globaltop 100
What US customers order from Korea's #1
✓ 100 ranked this week
Soko Glamtop 142
US K-beauty curator
✓ 142 ranked this week
Ohlollytop 112
US K-beauty specialist
✓ 112 ranked this week
Skin Cupidtop 94
UK-origin K-beauty specialist with strong ANUA/SKIN1004/BOJ signal
✓ 94 ranked this week
YesStyletop 195
Global K-beauty marketplace
✓ 195 ranked this week
Stylevanatop 24
Global K/J-beauty marketplace
✓ 24 ranked this week
Jolsetop 40
Korea-based global shipper
✓ 40 ranked this week
iHerbtop 48
Wellness marketplace · gateway to K-supplements
✓ 48 ranked this week
PrestigeCurated buy-in
Cult Beauty
UK/EU prestige-curated Korean skincare signal
weekly capture — not live yet
LOOKFANTASTIC
European mass-prestige K-beauty discovery signal
weekly capture — not live yet
Sephoratop 175
Prestige · Korean-beauty filter, best-selling sort
✓ 175 ranked this week
Ultatop 66
Prestige/mass hybrid with a dedicated K-beauty corner
✓ 66 ranked this week
MassThe real scale signal
Target
Not a K-beauty channel — the US mass baseline. K-beauty penetration itself is the metric
not live yet
Walmarttop 80
Mass online · K-Beauty Shop All page
✓ 80 ranked this week
Open marketplaceAnyone can list
Amazontop 80
Open marketplace · all-beauty best sellers (no K-beauty filter)
✓ 80 ranked this week
Social commerceReal revenue, not rank
TikTok Shoptop 100
The only real-sales data in the set — units, revenue, live/video split
✓ 100 ranked this week
What "not on this channel" means. Our charts are weekly top-ranking samples, not full catalogues. A brand missing from a channel is missing from that channel's sample this week — it is not proof the product is unavailable there.
Sample depth is not equal. Depth ranges from top 20 to top 195, so channel counts are not directly comparable. See Method and Stocked, where we show #rank/sample for every placement.