Charts › Channels

20 channels tracked.
19 live this week.

Every channel we snapshot, and how deep each sample goes. Depth matters: a brand in a top-20 shelf cleared a far smaller gate than one in a top-100 shelf, so never read "number of channels" as reach without the depth.

Tracked
20
channels
Live this week
19
with ranked data
Shallowest sample
20
hardest shelf to enter
Deepest sample
100
most slots
KoreaWhere it starts
Olive Young logo Olive Youngobserved 100/100
K-Beautybest sellers🙋 weekly capture
Korea's #1 H&B — what Korea actually buys
✓ 100 ranked this week
Review / trustWhere quality trust forms
Hwahae Global logo Hwahae Globalobserved 20/100
K-Beautyreview trust🧩 html
Korean review/ingredient trust ranking, not pure sales
✓ 20 ranked this week
K-beauty specialistsWhere early US buyers find it
OY Global (US orders) logo OY Global (US orders)
K-Beautylisting order🤖 auto
RETIRED 2026-07-27 — this feed was not a sales ranking
not live yet
Olive Young US logo Olive Young USobserved 100/100
K-Beautybest sellers🙋 weekly capture
Olive Young's own US storefront — what the US actually buys from OY
✓ 100 ranked this week
Olive Young Global logo Olive Young Globalobserved 100/100
K-Beautybest sellers🤖 auto
Worldwide OY Global best-seller order, separate from US-order ranking
✓ 100 ranked this week
Soko Glam logo Soko Glamobserved 90/100
K-Beautybest sellers🛍 shopify
US K-beauty curator
✓ 90 ranked this week
Ohlolly logo Ohlollyobserved 100/100
K-Beautybest sellers🛍 shopify
US K-beauty specialist
✓ 100 ranked this week
Skin Cupid logo Skin Cupidobserved 97/100
K-Beautybest sellers🛍 shopify
UK-origin K-beauty specialist with strong ANUA/SKIN1004/BOJ signal
✓ 97 ranked this week
YesStyle logo YesStyleobserved 100/100
Skincarebest sellers🧩 html
Global K-beauty marketplace
✓ 100 ranked this week
Stylevana logo Stylevanaobserved 100/100
Skincarebest sellers🧩 html
Global K/J-beauty marketplace
✓ 100 ranked this week
Jolse logo Jolseobserved 80/100
K-Beautybest sellers🧩 html
Korea-based global shipper
✓ 80 ranked this week
iHerb logo iHerbobserved 100/100
Beautybest sellers🙋 weekly capture
Wellness marketplace · gateway to K-supplements
✓ 100 ranked this week
PrestigeCurated buy-in
Cult Beauty logo Cult Beautyobserved 100/100
K-Beautypopularityheadless_listing
UK/EU prestige-curated Korean skincare signal
✓ 100 ranked this week
LOOKFANTASTIC logo LOOKFANTASTICobserved 21/100
K-Beautypopularity🧩 html
European mass-prestige K-beauty discovery signal
✓ 21 ranked this week
Sephora logo Sephoraobserved 100/100
Skincarebest selling🙋 weekly capture
Prestige · Korean-beauty filter, best-selling sort
✓ 100 ranked this week
Ulta logo Ultaobserved 100/100
Skincarebest sellers🧩 html
Prestige/mass hybrid · Sponsored `sponsored`
✓ 100 ranked this week
MassThe real scale signal
Target logo Targetobserved 94/100
Skincarebest sellers🙋 weekly capture
Not a K-beauty channel — the US mass baseline. K-beauty penetration itself is the metric
✓ 94 ranked this week
Walmart logo Walmartobserved 100/100
Skincarebest sellers🙋 weekly capture
Mass online · K-Beauty Shop All page
✓ 100 ranked this week
Open marketplaceAnyone can list
Amazon logo Amazonobserved 100/100
Beautybest sellers🙋 weekly capture
Open marketplace · all-beauty best sellers (no K-beauty filter)
✓ 100 ranked this week
Social commerceReal revenue, not rank
TikTok Shop logo TikTok Shopobserved 100/100
Beautysales estimate🙋 weekly capture
The only real-sales data in the set — units, revenue, live/video split
✓ 100 ranked this week

Which two channels are the same store

brand overlap between every channel pair · darker = more alike · 2026-W42 · closest: Cult ↔ LF 69%
LFYesStyleCultSkinCupidOY GlobalOY KRJolseStylevanaHwahaeOY USiHerbOhlollyUltaAmazonTikTokSoko
LF626962544646621523382323232331
YesStyle624048353263473618322812121624
Cult6940404035303520353020152520
SkinCupid62484039334130292427329122021
OY Global54354039534122504715161181214
OY KR4632353353301964551512119810
Jolse466330414130481426262015819
Stylevana624735302219482911192416191214
Hwahae153629506414294314
OY US2318202447552611431610
iHerb38323527151526191611151614
Ohlolly2328303216122024161688
Ulta231220911111516111724
Amazon231215128919151728
TikTok2316252012881216824288
Soko312420211410191414101488
45%+30%18%8%% = shared charting brands ÷ the smaller channel's sample
What "not on this channel" means. Our charts are weekly top-ranking samples, not full catalogues. A brand missing from a channel is missing from that channel's sample this week — it is not proof the product is unavailable there.
Sample depth is not equal. Depth ranges from top 20 to top 100, so channel counts are not directly comparable. See Method and Stocked, where we show #rank/sample for every placement.