Charts › Stocked
No K-beauty brand appears in
all 19 observed channel samples.
Repeated chart presence shows how widely a brand is surfacing across the market. Of 367 brands, only 4 appear in 8 samples.
AmazonChart presence, not audited distribution. A count increases only when a product appears in a channel's weekly ranking sample. Ranking basis and sample depth differ.
Total brands
367
2026-W36
Widest reach
14/19
Anua
1 channel only
253
69% — long tail
🇰🇷 Korea-only
34
64% of Korean brands
Reach map
where each brand charts, and how high — darker = stronger rank
| Brand | ch | | Oli | Sok | Ohl | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1Anua | 14 | 6 | 56 | 19 | 54 | 15 | 11 | 1 | 5 | 54 | 22 | 11 | 15 | 6 | 11 | |||||
| #2Dr. Althea | 11 | 12 | 15 | 22 | 7 | 5 | 6 | 1 | 14 | 31 | 1 | 18 | ||||||||
| #3BIODANCE | 11 | 50 | 8 | 34 | 40 | 6 | 87 | 29 | 11 | 87 | 85 | 8 | ||||||||
| #4medicube | 9 | 1 | 28 | 14 | 14 | 20 | 24 | 1 | 9 | 9 | ||||||||||
| #5Beauty of Joseon | 9 | 15 | 71 | 7 | 23 | 28 | 3 | 6 | 7 | 1 | ||||||||||
| #6ROUNDLAB | 8 | 18 | 18 | 19 | 13 | 13 | 8 | 2 | 8 | |||||||||||
| #7COSRX | 8 | 2 | 9 | 48 | 14 | 35 | 88 | 15 | 22 | |||||||||||
| #8celimax | 8 | 8 | 66 | 7 | 61 | 68 | 3 | 24 | 5 | |||||||||||
| #9numbuzin | 8 | 16 | 28 | 79 | 85 | 25 | 20 | 16 | 18 | |||||||||||
| #10AESTURA | 7 | 80 | 5 | 1 | 79 | 70 | 19 | 1 | ||||||||||||
| #11Haruharu Wonder | 6 | 12 | 47 | 54 | 14 | 6 | 24 | |||||||||||||
| #12SKIN1004 | 6 | 33 | 55 | 79 | 21 | 5 | 12 | |||||||||||||
| #13ETUDE | 6 | 45 | 83 | 13 | 28 | 79 | 23 | |||||||||||||
| #14Arencia | 6 | 47 | 73 | 73 | 63 | 6 | 38 | |||||||||||||
| #15MEDIHEAL | 5 | 1 | 1 | 2 | 37 | 17 |
top 5%top 10%top 20chartingnot on channel · number = rank in that channel
Channel reach distribution
Filter three ways — by how many shelves a brand sits on, by brand, or by retailer.
Widest-reaching brands
by channel count — with rank and sample size, because shelves aren't the same size
#1
Anua
score 76
14 channels
top 20 in 10
#2
Dr. Althea
score 67
11 channels
top 20 in 9
#3▲1
BIODANCE
score 59
11 channels
top 20 in 4
#4▼1
medicube
score 59
9 channels
top 20 in 7
#5
Beauty of Joseon
score 58
9 channels
top 20 in 6
#6
ROUNDLAB
score 56
8 channels
top 20 in 8
#7
COSRX
score 51
8 channels
top 20 in 4
#8
celimax
score 51
8 channels
top 20 in 4
#9
numbuzin
score 49
8 channels
top 20 in 4
#10
AESTURA
score 45
7 channels
top 20 in 4
#11▲1
Haruharu Wonder
score 45
6 channels
top 20 in 3
#12▲5
SKIN1004
score 42
6 channels
top 20 in 2
#13▲8
ETUDE
score 39
6 channels
top 20 in 1
#14▲8
Arencia
score 37
6 channels
top 20 in 1
#15▼2
MEDIHEAL
score 45
5 channels
top 20 in 4
#16▼1
S.NATURE
score 45
5 channels
top 20 in 4
#17▼3
beplain
score 45
5 channels
top 20 in 4
#18▼7
Purito
5 channels
top 20 in 3
#19▼1
Torriden
score 43
5 channels
top 20 in 4
#20▼4
La Roche-Posay
5 channels
top 20 in 2
#21▼2
AXIS-Y
5 channels
top 20 in 2
#22▼2
EQQUALBERRY
score 37
5 channels
top 20 in 0
#23
SOME BY MI
score 31
5 channels
top 20 in 0
#24
PanOxyl
4 channels
top 20 in 3
#25▲3
WELLAGE
score 34
4 channels
top 20 in 2
#26
BIOHEAL BOH
score 34
4 channels
top 20 in 1
#27
Abib
4 channels
top 20 in 0
#28▲45
goodal
score 31
4 channels
top 20 in 1
#29▲22
rom&nd
score 31
4 channels
top 20 in 1
#30
mixsoon
4 channels
top 20 in 1
#31▼6
The Ordinary
3 channels
top 20 in 3
#32▼1
Skin 1004 - Madagascar
3 channels
top 20 in 2
#33▼1
UNOVE
3 channels
top 20 in 2
#34
REJURAN
3 channels
top 20 in 2
#35▲1
JUNGSAEMMOOL
3 channels
top 20 in 2
#37▲3
d'Alba
3 channels
top 20 in 2
#40▼2
Dr.Jart+
3 channels
top 20 in 2
#42▼9
Centellian24
3 channels
top 20 in 1
#43▲1
lilyeve
3 channels
top 20 in 0
#44▲9
lilybyred
3 channels
top 20 in 2
#46▼17
COSNORI
3 channels
top 20 in 1
#47▼4
LANEIGE
3 channels
top 20 in 1
#49▲26
ongredients
3 channels
top 20 in 0
#50▼4
Peter Thomas Roth
3 channels
top 20 in 0
#51▲15
FOODOLOGY
3 channels
top 20 in 1
#52▲29
LABO-H
3 channels
top 20 in 1
#53▲185
Fillimilli
3 channels
top 20 in 0
#55▼14
MANYO
3 channels
top 20 in 0
#56▼8
Dr.G
3 channels
top 20 in 0
#57▲42
too cool for school
3 channels
top 20 in 0
#60▼4
Advanced Clinicals
2 channels
top 20 in 2
#65▲217
WAKEMAKE
2 channels
top 20 in 1
#74
Kiehl's Since 1851
2 channels
top 20 in 1
#78▲156
CORINGCO
2 channels
top 20 in 0
#81▲1
Timeless Skin Care
2 channels
top 20 in 1
#86NEW
freshian
2 channels
top 20 in 1
#88▲15
Holika Holika
2 channels
top 20 in 0
#94▼1
CENTELLIAN 24 Madeca
2 channels
top 20 in 1
#98▼46
MUZIGAE MANSION
2 channels
top 20 in 0
#101▼43
DELIGHT PROJECT
2 channels
top 20 in 0
#105▲1
ABOUT_TONE
2 channels
top 20 in 0
#106▼4
Anastasia Beverly Hills
2 channels
top 20 in 0
#112▲228
dasique
2 channels
top 20 in 0
#123▼2
Equate Deep Cleaning Astringent
1 channels
top 20 in 1
#140▼3
Hydrating. Pore Perfecting
score 32
1 channels
top 20 in 1
#142▼1
Equate Resurfacing Retinol Face
1 channels
top 20 in 1
#194▼7
InstaSkincare Hyaluronic Acid
1 channels
top 20 in 0
#199▼9
Image Skincare ILUMA Intense
1 channels
top 20 in 0
#209▼5
Centella Tone Brightening
score 25
1 channels
top 20 in 0
#219▼5
IMAGE Skincare AGELESS+
score 24
1 channels
top 20 in 0
#221▼5
BEAUTY.lab Vitamin C Brightening
1 channels
top 20 in 0
#224▼5
Nutrafol Women's Balance
score 23
1 channels
top 20 in 0
#225▼5
NutriBiotic Advanced Skin Care
1 channels
top 20 in 0
#228▼6
BEAUTY.lab Hydrolipid Barrier
1 channels
top 20 in 0
#245▼3
Womaness Fountain of Glow
score 21
1 channels
top 20 in 0
#247▼2
IMAGE Skincare PRO IENHANCE
1 channels
top 20 in 0
#256▲3
California Gold Nutrition
score 19
1 channels
top 20 in 0
#267▲5
Equate Firming Night Cream
score 17
1 channels
top 20 in 0
#296▲2
Fenty Beauty by Rihanna
score 13
1 channels
top 20 in 0
#299▲1
VALJEAN LABS Morning Glow
score 13
1 channels
top 20 in 0
#302▲2
IMAGE Skincare BIOME+ Dew
score 13
1 channels
top 20 in 0
#304▲1
BEAUTY.lab Moisturizing &
score 12
1 channels
top 20 in 0
#310▲1
MAD Skincare C4 Intensiv
score 12
1 channels
top 20 in 0
#317▲2
Earth Science Aloe Vera
score 11
1 channels
top 20 in 0
#321▲4
BEAUTY.lab Smoothing Serum
score 11
1 channels
top 20 in 0
🇰🇷 Brands only in Korea
On Olive Young Korea's chart but absent from all US channels we track
WELLAGEUNOVEJUNGSAEMMOOLd'AlbalilyevelilybyredFOODOLOGYFillimilliDr.Gtoo cool for schoolWAKEMAKECORINGCOCLIOfreshianHolika HolikaLagomDELIGHT PROJECThetrasilsoABOUT_TONEfweedasiqueCAREPLUSMENOKINSKINFOODperiperaBiodermamakepremW.DRESSROOMOBgEEIOMRedenceBlanc NatureApril Skin
Note. Absent from a channel = absent from our weekly top-ranking sample, not from that channel's full catalog.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W36.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W36.