Charts › Stocked
No K-beauty brand appears in
all 19 observed channel samples.
Repeated chart presence shows how widely a brand is surfacing across the market. Of 390 brands, only 2 appear in 8 samples.
AmazonChart presence, not audited distribution. A count increases only when a product appears in a channel's weekly ranking sample. Ranking basis and sample depth differ.
Total brands
390
2026-W42
Widest reach
14/19
Anua
1 channel only
255
65% — long tail
🇰🇷 Korea-only
34
60% of Korean brands
Reach map
where each brand charts, and how high — darker = stronger rank
| Brand | ch | | Oli | Sok | Ohl | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1Anua | 14 | 8 | 12 | 7 | 7 | 21 | 10 | 20 | 1 | 4 | 14 | 57 | 1 | 14 | 4 | |||||
| #2medicube | 13 | 9 | 1 | 67 | 31 | 13 | 9 | 53 | 20 | 17 | 7 | 1 | 3 | 16 | ||||||
| #3Dr. Althea | 12 | 2 | 23 | 35 | 19 | 6 | 12 | 6 | 1 | 1 | 31 | 6 | 8 | |||||||
| #4Beauty of Joseon | 10 | 65 | 49 | 40 | 3 | 8 | 22 | 10 | 29 | 7 | 2 | |||||||||
| #5ROUNDLAB | 10 | 11 | 11 | 72 | 7 | 19 | 9 | 82 | 15 | 10 | 5 | |||||||||
| #6COSRX | 9 | 3 | 38 | 9 | 14 | 6 | 22 | 36 | 88 | 9 | ||||||||||
| #7BIODANCE | 9 | 24 | 5 | 31 | 46 | 30 | 61 | 85 | 14 | 18 | ||||||||||
| #8numbuzin | 9 | 26 | 53 | 73 | 32 | 83 | 33 | 26 | 26 | 17 | ||||||||||
| #9celimax | 8 | 6 | 33 | 16 | 5 | 51 | 17 | 3 | 3 | |||||||||||
| #10SKIN1004 | 8 | 28 | 34 | 37 | 74 | 5 | 15 | 2 | 59 | |||||||||||
| #11AESTURA | 7 | 7 | 3 | 1 | 55 | 11 | 82 | 1 | ||||||||||||
| #12Haruharu Wonder | 7 | 4 | 12 | 41 | 50 | 39 | 14 | 9 | ||||||||||||
| #13MEDIHEAL | 6 | 1 | 1 | 9 | 84 | 39 | 30 | |||||||||||||
| #14Arencia | 6 | 76 | 79 | 86 | 64 | 6 | 38 | |||||||||||||
| #15Purito | 5 | 25 | 33 | 5 | 4 | 13 |
top 5%top 10%top 20chartingnot on channel · number = rank in that channel
Channel reach distribution
Filter three ways — by how many shelves a brand sits on, by brand, or by retailer.
Widest-reaching brands
by channel count — with rank and sample size, because shelves aren't the same size
#1
Anua
score 78
14 channels
top 20 in 11
#2
medicube
score 72
13 channels
top 20 in 9
#3
Dr. Althea
score 71
12 channels
top 20 in 8
#4▲1
Beauty of Joseon
score 60
10 channels
top 20 in 4
#5▼1
ROUNDLAB
score 60
10 channels
top 20 in 8
#6
COSRX
score 56
9 channels
top 20 in 4
#7
BIODANCE
score 53
9 channels
top 20 in 2
#8
numbuzin
score 51
9 channels
top 20 in 1
#9
celimax
score 55
8 channels
top 20 in 6
#10▲3
SKIN1004
score 50
8 channels
top 20 in 3
#11▼1
AESTURA
score 49
7 channels
top 20 in 5
#12▼1
Haruharu Wonder
score 49
7 channels
top 20 in 4
#13▲1
MEDIHEAL
score 44
6 channels
top 20 in 3
#14▲7
Arencia
score 35
6 channels
top 20 in 1
#15▼3
Purito
5 channels
top 20 in 3
#16
S.NATURE
score 42
5 channels
top 20 in 2
#17▲3
La Roche-Posay
5 channels
top 20 in 3
#18▼1
beplain
score 41
5 channels
top 20 in 2
#19▼1
LANEIGE
score 40
5 channels
top 20 in 2
#20▼5
Abib
score 36
5 channels
top 20 in 1
#21▲10
d'Alba
score 35
5 channels
top 20 in 1
#22
Torriden
score 42
4 channels
top 20 in 3
#23▼4
SOME BY MI
4 channels
top 20 in 1
#24
The Ordinary
4 channels
top 20 in 1
#25▲2
AXIS-Y
4 channels
top 20 in 1
#26▼1
Vanicream
4 channels
top 20 in 2
#27▲2
MANYO
4 channels
top 20 in 0
#28
Mary&May
4 channels
top 20 in 1
#29▲33
VT
4 channels
top 20 in 0
#30▲22
EQQUALBERRY
4 channels
top 20 in 0
#31▲2
ILLIYOON
score 28
4 channels
top 20 in 0
#32
mixsoon
4 channels
top 20 in 1
#34▲1
so natural
3 channels
top 20 in 2
#35▲3
Centellian24
3 channels
top 20 in 2
#36▲10
BIOHEAL BOH
3 channels
top 20 in 2
#38▲3
BANILA CO
3 channels
top 20 in 2
#39
UNOVE
3 channels
top 20 in 2
#40▲2
Good Molecules
3 channels
top 20 in 1
#41▼7
JUNGSAEMMOOL
3 channels
top 20 in 2
#42▲29
Hero Cosmetics
3 channels
top 20 in 2
#43▲56
lilybyred
3 channels
top 20 in 1
#44▼1
lilyeve
3 channels
top 20 in 1
#45▲25
Neutrogena
3 channels
top 20 in 1
#48▼4
Shark Beauty
3 channels
top 20 in 1
#49▼1
Sulwhasoo
3 channels
top 20 in 1
#50▲32
fwee
3 channels
top 20 in 2
#53▲4
Thank You Farmer
3 channels
top 20 in 1
#54▼24
ongredients
3 channels
top 20 in 0
#55
Peter Thomas Roth
3 channels
top 20 in 0
#56▼16
NATURIUM
3 channels
top 20 in 0
#57▲2
KLAIRS
3 channels
top 20 in 1
#58▼2
TONYMOLY
3 channels
top 20 in 1
#59▼6
too cool for school
3 channels
top 20 in 0
#60▲1
VT Cosmetics
3 channels
top 20 in 0
#61▼1
I'M FROM
3 channels
top 20 in 0
#62▼25
Cetaphil
3 channels
top 20 in 1
#64
THE FACE SHOP
3 channels
top 20 in 0
#65▲58
rom&nd
3 channels
top 20 in 0
#66▲306
SKINFOOD
3 channels
top 20 in 1
#67▲63
INNISFREE
3 channels
top 20 in 0
#68
DR.REJUALL
3 channels
top 20 in 0
#71▼48
Skin 1004 - Madagascar
2 channels
top 20 in 2
#75▲47
REJURAN
2 channels
top 20 in 2
#77▼4
Then I Met You
2 channels
top 20 in 1
#81▲118
CORINGCO
2 channels
top 20 in 1
#89▼14
Advanced Clinicals
2 channels
top 20 in 1
#96▼20
FOODOLOGY
2 channels
top 20 in 1
#99▼1
Kiehl's Since 1851
2 channels
top 20 in 1
#101▼36
CAREPLUS
2 channels
top 20 in 1
#104▼54
WAKEMAKE
2 channels
top 20 in 0
#115▼9
Timeless Skin Care
2 channels
top 20 in 0
#116▲8
DELIGHT PROJECT
2 channels
top 20 in 0
#119▼8
LIP SLEEPING MASK
2 channels
top 20 in 0
#120▼41
CENTELLIAN 24 Madeca
2 channels
top 20 in 0
#123▲158
BRINGGREEN
2 channels
top 20 in 0
#128▲198
Heart Percent
2 channels
top 20 in 0
#129▼2
colorgram
2 channels
top 20 in 0
#132▲254
Franz
2 channels
top 20 in 0
#133
Holika Holika
2 channels
top 20 in 0
#196▼5
Dr. Dennis Gross Skincare
score 26
1 channels
top 20 in 0
#215NEW
Beauty Finds by ULTA Beauty
score 24
1 channels
top 20 in 0
#266▼43
Nutrafol Women's Balance
score 18
1 channels
top 20 in 0
#296▲20
Fenty Beauty by Rihanna
score 14
1 channels
top 20 in 0
#311▲72
Kenra Professional Volume
score 13
1 channels
top 20 in 0
#316NEW
Thayers Natural Remedies
score 13
1 channels
top 20 in 0
#320▼15
Anastasia Beverly Hills
score 12
1 channels
top 20 in 0
#354▼242
Centella Tone Brightening
1 channels
top 20 in 0
🇰🇷 Brands only in Korea
On Olive Young Korea's chart but absent from all US channels we track
Torridenso naturalBIOHEAL BOHUNOVEJUNGSAEMMOOLlilybyredfweetoo cool for schoolCLIOilsoCAREPLUSWELLAGEWAKEMAKEDr.GDELIGHT PROJECThetrasBRINGGREENHeart PercentcolorgramFranzHolika HolikaYUNJACperiperaMENOKINURIAGEW.DRESSROOMOBgESTUDIO17AGE 20'sBiodermaHANYULDominasBEYONDdasique
Note. Absent from a channel = absent from our weekly top-ranking sample, not from that channel's full catalog.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W42.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W42.