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Hero SKU

The K-beauty products leading each channel type this week — offline retail, online retail and social commerce — with the receipts. Archived weekly.

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Viewing the 2026-W38 archive · back to latest →

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Offline retail

32 K-beauty SKUs charting

Dr. Althea#2▲4

[Dr. Althea] 345 Relief Cream

#2 on Ulta

ANUA#9▲3

[ANUA] Azelaic Acid 10 Hyaluron Redness Soothing Serum

#9 on Ulta

REJURAN#13

[REJURAN] Turnover Ampoule c-PDRN® 0.5% Renewing Serum for Smooth Texture & Glass Skin 6ô Get It Shipped: 92083

#13 on Sephora

medicube#17▼2

[medicube] Zero Pore Pad

#17 on Ulta

medicube#20▲1

[medicube] PDRN Pink Collagen Volume Multi Balm

#20 on Ulta

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Online retail · global

652 K-beauty SKUs charting

#1▲4

[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive) (7 Options)

#1 on Olive Young Global

[Dr. Althea] 345 Relief Cream

#1 on YesStyle

medicube#1

[medicube] Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45%...

#1 on Amazon

[NEOGEN] Day-Light Protection Airy Sunscreen

#1 on Soko Glam

[Purito] Oat-in Calming Gel Cream

#1 on Ohlolly

How this is built. Each channel type's hero SKUs are the highest-ranked K-beauty products across its channels in the 2026-W38 snapshot (best rank kept per product). Offline = Sephora, Ulta, Target, Walmart · Online = OY Global WW/US, YesStyle, Amazon, iHerb and more · Social = TikTok Shop. Some channels don't expose product imagery; those show a brand mark. Rankings are chart presence, not audited sales.