kbeautytmi › Issues › 2026-W32
The 2026-W32 issue.
Every story we published from the 2026-W32 snapshot, in one place. 5 stories so far — more open through the week. The raw data is in the 2026-W32 archive →
Not Here YetTue2026-08-17
The aisles nobody is defending — and the one a few brands quietly own
Most of America's beauty shelf is a fortress — dozens of brands fighting over every position. But a few aisles are held by almost nobody, and they come in two kinds worth keeping apart: the ones a han
LabSun2026-08-15
Where K-beauty already won on America's shelf — and where it's never shown up
Korea holds about 12% of the positions on America's mainstream beauty charts. Split that flat average by what each product actually is, and it breaks into two very different shelves: one Korea defined
LabSun2026-08-13
Who holds America's beauty shelf — and the two ways they hold it
On the four US best-seller charts where Korean and non-Korean brands land on the same list, 340 chart positions are up for grabs. Korean brands hold 41 of them — 12.1%. This is about the other 88%: wh
Korea vs the World2026-08-06
K-beauty is on America's beauty shelves — barely on its everyday ones.
K-beauty has reached America's beauty-specialist shelves and barely stepped onto its everyday ones. On the best-seller charts it is 11–15% of Amazon, Ulta and Sephora — roughly one product in seven to
HypedSat2026-08-02
TikTok Shop's biggest K-beauty seller sits on three of our twenty shelves.
Twelve K-beauty brands appear on TikTok Shop in our latest sample. Four of them appear on three or fewer of the 20 retail channels we track. One of those four is Dr.Melaxin, which an e-commerce intell