kbeautytmi › Issues › 2026-W35
The 2026-W35 issue.
Every story we published from the 2026-W35 snapshot, in one place. 2 stories so far — more open through the week. The raw data is in the 2026-W35 archive →
Signals2026-08-25
No, K-beauty's Ulta shelf didn't jump six points in a week.
Our Ulta K-beauty reading went from 16.0% one week to 22.0% the next. That is not the shelf moving — it is our scanner. We replaced a human screenshot the software kept mis-reading with a direct feed
Signals2026-08-25
Shoppers stopped asking for "Korean." Now they ask for the ingredient.
The Middle East's Gen Z has stopped asking brands for "Korean skincare" and started asking for heartleaf, centella and rice ferment by name, per BeautyMatter. Our own shelf read says the same thing fr