Attenir took Rakuten's beauty #1 five days running
Rakuten Ichiba's daily beauty #1 changed hands once this week: Brighte held it Oct 11–13, then Attenir took it and kept it for five straight days. Among Korean brands we can verify, Anua was the one that kept coming back to the top 10.
Rakuten Ichiba ranks individual shop listings, one day at a time. We read its beauty & cosmetics genre daily and name only the brands we can verify.
A long #1
Fact. Brighte was #1 on Oct 11, 12 and 13. Attenir was #1 on every day from Oct 14 to Oct 18.
Korean brands came and went
Fact. Anua reached the top 10 on Oct 11 (#4), Oct 17 (#6) and Oct 18 (#4); medicube was #9 on Oct 11. On Oct 12–16 no brand from our Korean ledger was in the top 10. Observation. Two listings on Oct 13 and 14 had "Korean cosmetics" in their titles but brand names we have not verified, so we leave them out. Inference. A single day on Rakuten can say almost anything about Korean beauty in Japan; a week of days is the smallest unit worth reading.
How to read this
Ranks are per shop listing, not brand market share. Brand names only — Rakuten titles carry coupon and price text, so we do not reproduce them. Daily chart position, not sales.
"Attenir took Rakuten's beauty #1 five days running" — kbeautytmi, 2026-W43. https://kbeautytmi.com/stories/attenir-took-rakutens-beauty-no1-five-days-running-2026-w43
↗ Chart image — free to use with credit Free to cite — rankings can't be collected retroactively, so this archive exists nowhere else.