A JUNGSAEMMOOL cushion is back at #1 in Olive Young Korea's makeup

We read Olive Young's 'Top in Korea' ranking every day, by category. Our weekly chart uses the Monday read.

A change at the top

Fact. In our weekly reads, makeup #1 was JUNGSAEMMOOL in W40 and so natural's All Day Tight Makeup Setting Fixx in W41, W43 and W44 (W42 not read). Day by day, so natural was #1 on every day we read from Oct 19 to Oct 28. On Oct 29 JUNGSAEMMOOL's Essential Skin Nuder Cushion was #1, and it stayed #1 through Nov 2. rom&nd's Juicy Lasting Tint is #2 this week.

All at once

Fact. On Oct 28 so natural had three setting-spray listings in the makeup top 100, at #1, #24 and #85. From Oct 29 none of them appear. Observation. They left together, in one day, rather than sliding down the list. Inference. A listing leaving a ranking at once usually points to a change in the listing — stock, an option, or availability on the storefront we read — more than to buyers changing their minds overnight. The chart alone can't say which.

How to read this

Olive Young's 'Top in Korea' ranking as shown on its global storefront, read daily. Sets and sizes of one product are listed separately. Chart position, not sales.