medicube holds six of TikTok Shop's top ten skincare listings

TikTok Shop's ranking is an estimate of sales from a commercial data provider, not a retailer's own best-seller list. We read it at brand level and keep it on its own axis.

One brand, six places

Fact. medicube is at #1, #2, #4, #5, #9 and #10. In the two earlier weeks, read the same way, it held five (W41) and four (W42) of the top ten. epais is #3, Dr.Melaxin #6 and #7, and tarte — the only non-Korean brand in the top ten — #8.

Depth, not one hit

Observation. medicube's places are taken by different products, not one viral item. Inference. On TikTok Shop a brand can hold the top of the chart with a catalogue rather than a hero product — the opposite of the single-serum story on Korea's Coupang this week.

How to read this

Estimated sales ranking, brand level, top 100. Korean = brand origin in our ledger. 73 is a floor: a few listings could not be read cleanly enough to attribute to a brand. Not comparable with store best-seller shares.