medicube is Amazon's #2 skincare best-seller — behind a body lotion

Amazon is the hardest US shelf for a foreign brand to top — it is where American drugstore giants usually own the best-seller list. This week a Korean brand sits at #2 on it, and not by accident.

medicube is Amazon's #2 skincare best-seller

Fact. On Amazon's skincare best-sellers this week, #1 is an eos body lotion and #3 is a pack of Clean Skin Club face towels. At #2 — the highest-ranked actual skincare treatment on the list — is medicube's Zero Pore pads. No other treatment brand, Korean or American, ranks higher.

Not one hit — a cluster

Observation. medicube does not just place one product high; it holds three of Amazon's top 25 (#2, #22, #25). Inference. A single viral SKU can spike to a high rank for a week; three products in the top 25 is a brand that has built a base on the platform, which is a sturdier position than any one rank suggests.

The shelf around it

K-beauty holds 16 of Amazon's skincare top 100 this week, with BIODANCE (#13) and Anua (#31) the next Korean brands. That is a smaller share than K-beauty holds on iHerb or Ulta — Amazon's list is broad and mass-dominated — which makes a Korean brand reaching #2 on it the more notable result. Depth where it is hardest to get.

What we can and can't say here

We read Amazon from a saved capture, so we keep this at the brand level: medicube, the brand, is #2, and holds three of the top 25. We do not track individual Amazon products week to week (the list's product identity is not stable enough), so this is a snapshot of where the brand stands this week, not a claim about which product overtook which.