ChartsBrands › e.l.f. Cosmetics
e.l.f. Cosmetics

e.l.f. Cosmetics

e.l.f. Cosmetics charts in 2 US channels. Not on Olive Young Korea's chart.

Retail Reach RankChannel breadth first; ties break on average best product rank per channel.
Retail reach rank
#71
of 340 brands · score 31
Channels
2/20
on observed weekly charts
Best rank
#7
Ulta
Charted products
5
2026-W31

Where it charts

best rank in each channel this week · darker = stronger · 2 of 20 channels
top 3top 10top 20chartingnumber = rank in that channel

Chart record

earned automatically from the weekly archive · nothing here is editorial or for sale
Halls of Fame →
🇺🇸 2 of 5 US majors Amazon · Ulta Prestige + Mass Ulta · Amazon 🏬 Ulta Top 10% Debut Amazon
2 of 5 US majors — held by 26 of 367 brands · Prestige + Mass — held by 22 of 367 brands · Ulta Top 10% — held by 39 of 367 brands
Brand desk
Claimednot yet Complete Profileempty
Is this your brand? On Ulta this week, e.l.f. Cosmetics sits at #7 — right next to Clinique. Shoppers and AI assistants see that shelf through this page, and right now it shows our auto-collected data: no official logo, approximate product images. Register to have it displayed properly: add your official logo, product images, description and store links, and unlock your full cross-channel ranking history.
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Where it was observed

click through to inspect the weekly ranking sample
Observed here means at least one e.l.f. Cosmetics product appeared in this channel's 2026-W31 ranking sample. It does not prove full-catalog availability or a formal retail partnership.
Absent from observed sample: Olive Young · OY Global (US orders) · Olive Young US · Olive Young Global · Soko Glam · Ohlolly · Skin Cupid · Hwahae Global · YesStyle · Stylevana · Jolse · iHerb · Cult Beauty · LOOKFANTASTIC · Sephora · Target · Walmart · TikTok Shop
Absent from our weekly top-ranking sample for that channel — not proof the product is unavailable there.

Who it stands between

the products ranked directly above and below, on the same shelf
Ulta#7
#5GL Clinique 2 sizes Clinique Moisture Surge Face Spray Thirsty S
#6KR PEACH & LILY PEACH & LILY Glass Skin Veil Mist
#7GL e.l.f. Cosmetics 6 colors e.l.f. Cosmetics Squeeze Me Lip Balm
#8KR Anua ANUA PDRN Hyaluronic Acid Moisturizing Cleansing Foa
#9GL Dermalogica super repair Dynamic Skin 1.7 US FL OZ/50mle 3 sizes
K-beauty holds 13 of 70 named slots (19%) · 100 rows observed
Amazon#37
#35GL CeraVe CeraVe Hydrating Facial Cleanser, Moisturizing Face
#36KR celimax celimax The Vita A Retinal Shot Tightening Booster |
#37GL e.l.f. Cosmetics e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise
#38GL Gillette Gillette Venus Sensitive Women's Disposable Razors -
#39GL CeraVe CeraVe Daily Moisturizing Lotion for Dry Skin, belav
K-beauty holds 15 of 80 named slots (19%) · 100 rows observed
Adjacency on the same weekly chart — not a quality comparison. Origin labels come from our brand registry; unclassified brands are left blank and counted in neither side.

Charted products

5 · 2026-W31
7
e.l.f. Cosmetics
6 colors e.l.f. Cosmetics Squeeze Me Lip Balm
Ulta
24
e.l.f. Cosmetics
e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm
Ulta
37
e.l.f. Cosmetics
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Amazon
43
e.l.f. Cosmetics
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi- Matte Finish, Vegan & Cruelty-Free
Amazon
56
e.l.f. Cosmetics
e.l.f. Sheer For It Blush Tint, Multi-Use, Long- Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free, Cherry Cola
Amazon

Brands with similar reach

by nearest channel count
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Note. "Channel" refers to the top-ranking sample we snapshot each week — not that channel's full catalog. Absence from our top-ranking sample ≠ not available.
Source. Olive Young Global public ranking API · Shopify public products.json · other channels captured weekly · TikTok Shop · data via Kalodata. Archived by kbeautytmi, 2026-W31.