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Walmart

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★ Hits this weektop of the chart

Good Molecules#1

[Good Molecules] Hyaluronic Acid Serum - Ultra-Hydrating Serum for Plumper Skin, Skincare for Face, 1 fl oz

Good Molecules#2

[Good Molecules] Niacinamide Serum - 10% Niacinamide to Target Texture & Pores, Brightening Skincare for Face, 1...

e.l.f.#3

[e.l.f.] SKIN Holy Hydration! Thirst Burst Drops, Brightening & Hydrating Gel Serum, 1% Hydrating Hibiscus Comple...

[Good Molecules] Discoloration Correcting Serum - Targets Dark Spots and Discoloration, Skincare for Face, 1...

Charted products

100

2026-W40

K-beauty penetration

2/100

2% · best #47

Brands

top of this channel

Avg price

$17.36

of charted items

Source

🙋 weekly capture

Mass

Brand leaderboard

Best-ranked product on Walmart determines the order

All brand reach ranks →

Good Molecules Good Molecules best product #1 · 7 items overall reach #40 · score 34 2

e.l.f. e.l.f. best product #3 · 4 items overall reach #82 · score 31 3

OLAY OLAY best product #5 · 5 items overall reach #164 · score 31 4 TruSkin TruSkin best product #7 · 2 items overall reach #177 · score 29 5 Equate Equate best product #8 · 1 item overall reach #136 · score 34 6 Wet n Wild Wet n Wild best product #10 · 1 item overall reach #122 · score 20 7 Advanced Clinicals Advanced Clinicals best product #13 · 6 items overall reach #89 · score 28 8

NATURIUM NATURIUM best product #14 · 4 items overall reach #56 · score 26 9

L'Oreal Paris L'Oreal Paris best product #15 · 4 items overall reach #97 · score 27 10 Bubble Skincare Bubble Skincare best product #18 · 8 items overall reach #92 · score 27 11

Cetaphil Cetaphil best product #19 · 4 items overall reach #62 · score 24 12 De La Cruz De La Cruz best product #24 · 1 item overall reach #94 · score 27

Two different ranks. The large number is the brand's position inside this channel. “Overall reach” compares 390 brands across every observed retail chart.

Ranking

2026-W40 snapshot

W42 W41W40W39 W38 W37 W36 W35 W34 W33 W32 W31 W30 W29

Viewing the 2026-W40 archive · back to latest (2026-W42) →

USSkincarebest sellersobserved 100/100🙋 weekly capture2026-09-28

K-beauty holds 2 of 100 · best #47Unknown brands are counted as non-K-beauty.

Good Molecules

[Good Molecules] Hyaluronic Acid Serum - Ultra-Hydrating Serum for Plumper Skin, Skincare for Face, 1 fl oz

reach #40

—

$5.97

Good Molecules

[Good Molecules] Niacinamide Serum - 10% Niacinamide to Target Texture & Pores, Brightening Skincare for Face, 1...

reach #40

—

$5.97

e.l.f.

[e.l.f.] SKIN Holy Hydration! Thirst Burst Drops, Brightening & Hydrating Gel Serum, 1% Hydrating Hibiscus Comple...

reach #82

—

$12.97

[Good Molecules] Discoloration Correcting Serum - Targets Dark Spots and Discoloration, Skincare for Face, 1...

reach #40

—

$11.97

[OLAY] Skin Care Super Serum 5-in-1 Lightweight Face Serum, Trial Size, 0.4 fl oz

reach #164

—

$15.96

e.l.f.

[e.l.f.] SKIN Holy Hydration! Triple Bounce Serum, 1.0 fl oz

reach #82

—

$12.97

TruSkin

[TruSkin] Vitamin C Facial Serum, Anti-Aging Blend for Brighter-Looking Skin with Soothing Squalane, 1 fl oz

reach #177

—

$18.68

Equate

[Equate] Resurfacing Retinol Face Serum with Ceramides, 1 fl oz (30 mL)

reach #136

—

$9.87

TruSkin

[TruSkin] Vitamin C Serum for Face, Anti Aging Facial Serum with Hyaluronic Acid for All Skin Types, 0.4 fl oz

reach #177

—

$8.97

Wet n Wild

[Wet n Wild] Cooling Hydra De-Puffer for Eye and Face Serum Stick with Caffeine and Vitamin E, 0.45 fl oz

reach #122

—

$4.98

e.l.f.

[e.l.f.] SKIN Bright Icon Vitamin C + E + Ferulic Face Serum, 1 fl oz

reach #82

—

$15.12

[Good Molecules] Daily Brightening Serum - Brightening Serum with 3% Beta Arbutin & Hyaluronic Acid, Target...

reach #40

—

$7.97

[Advanced Clinicals] Vitamin C Face Serum 1.75 fl oz

reach #89

—

$9.46

[NATURIUM] Azelaic Acid Derivative Complex 10%, Face & Skin Care Beauty Treatment with Niacinamide & Vitamin...

reach #56

—

$19.88

L'Oreal Paris

[L'Oreal Paris] Revitalift Triple Power Face Serum with Tri-Peptides, Hyaluronic Acid and Vitamin C, Anti-Aging, Anti-...

reach #97

—

$19.97

[OLAY] Face Moisturizer, Regenerist Regenerating Serum, Fragrance-Free, Anti-Aging, 1.7 fl oz

reach #164

—

$27.44

OLAY

[OLAY] Face Serum, Super Night Serum 5-in-1, Wrinkle Correcting, Fragrance-Free, 1.0 fl oz

reach #164

—

$29.94

[Bubble Skincare] Water Slide Hydration Boosting Facial Serum with Hyaluronic Acid and Peptides, 1 fl oz

reach #92

—

$14.97

Cetaphil

[Cetaphil] Repair & Renew PM Face Serum for Stressed Sensitive Skin, Hyaluronic Acid and Powerful...

reach #62

—

$17.46

[OLAY] Vitamin C Serum, Brightening Face Serum, Peptide 24 for Dry Dull Skin, 1.3 fl oz

reach #164

—

$29.94

[OLAY] Regenerist Micro-Sculpting Serum, Face Moisturizer 1.7 fl oz

reach #164

—

$21.18

Cetaphil

[Cetaphil] Advanced Defense AM Face Serum for Stressed Sensitive Skin, Hyaluronic Acid and Niacinamide, 1 fl oz

reach #62

—

$19.84

L'Oreal Paris

[L'Oreal Paris] Revitalift Triple Power Anti-Aging Concentrated Face Serum, Hyaluronic Acid and Pro-Xylane,...

reach #97

—

$21.84

De La Cruz

[De La Cruz] Vitamin E Cream 10,000 IUs, Face and Skin Moisturizer 4 oz Jar

reach #94

—

$5.62

[Timeless Skin Care] Vitamin C Serum with Vitamin E & Ferulic Acid - Brightening Serum - for Oily & Dry Ski...

reach #115

—

$27.95

SAISZE

[SAISZE] Vitamin C Serum Kit – Anti-Aging Retinol, Vitamin C, Hyaluronic Acid Face Serum Set for Firming &...

reach #223

—

$9.59

MagniLife

[MagniLife] Dark Spot Care+ Cream for Skin Discoloration Reduction

reach #241

—

$14.97

L'Oreal Paris

[L'Oreal Paris] Collagen Moisture Filler Moisture Bounce Hydrating Face Serum, 1 fl oz

reach #97

—

$9.97

Grocerism

[Grocerism] 20% Vitamin C Facial Serum, Brightening Hydrating Skin Care 1 fl oz

reach #258

—

$12.99

WNP

[WNP] 8D Hyaluronic Acid Serum with PDRN, Plumping & Hydrating Facial Serum, 30 ct

—

$24.98

[Timeless Skin Care] Vitamin C Serum with Vitamin E & Ferulic Acid 1 Fl Oz

reach #115

—

$27.95

VerdeVida

[VerdeVida] 20% Vitamin C Serum for Face Dark Spot Remover, Brightening and Anti-Aging Serum for All Skin...

reach #269

—

$16.79

[Bubble Skincare] Moon Walk Gentle Exfoliating Serum, Everyday Care, All Skin Types 1 fl oz / 30ml

reach #92

—

$11.98

InstaSkincare

[InstaSkincare] Hyaluronic Acid Face Serum, Hydration and Skin Care, Anti-Aging, 2 fl oz

reach #281

—

$14.70

No7

[No7] Lift & Luminate Triple Action Skincare System with Day Cream, Night Cream & Face Serum, 3 Pack

—

$54.99

ITK

[ITK] Skincare Cooling Gel Serum Roller, Hydrating Skincare, Niacinamide + Caffeine, 1 fl oz

reach #274

—

$11.16

[Advanced Clinicals] 5% Niacinamide Face Serum for Dry Skin, Fine Lines, and Wrinkles. 1.75 fl oz

reach #89

—

$14

[Advanced Clinicals] Puffy Under Eye Face Serum. Hydrating and Calming Serum. 1.75 fl oz

reach #89

—

$13.99

B&C

[B&C] Skin Tight Skin Care Product for Men & Women, 4 fl oz

reach #305

—

$14.40

VALJEAN LABS

[VALJEAN LABS] Morning Glow Facial Oil, Vitamin C & Squalane, All Skin Types, Hydrating & Brightening, 1.83 Fl Oz

—

$18.80

eos

[eos] Vanilla Cashmere Shea Better Body Lotion, 24 Hour Moisturizing Daily Body Moisturizer for Dry Skin with Shea...

reach #106

—

$9.97

e.l.f. SKIN

[e.l.f. SKIN] Holy Hydration! Daily Moisturizer, 4.5 fl oz

reach #259

—

$8.16

[Good Molecules] Yerba Mate Wake Up Eye Gel - Hydrating Undereye Gel with Hyaluronic Acid & Caffeine, Targets...

reach #40

—

$5.43

Garnier

[Garnier] SkinActive Micellar Cleansing Water All in 1 Makeup Remover, Face Cleanser, 3.4 fl oz

reach #98

—

$3.82

Aveeno

[Aveeno] Positively Radiant Clear Complexion Foaming Facial Cleanser, 6 Fl oz

—

$6.97

[Good Molecules] Niacinamide Brightening Toner - Toner with Niacinamide & Arbutin for Balancing...

reach #40

—

$5.97

[medicube] PDRN Pink Peptide Serum, 1.01 fl oz.K-beauty

reach #2

—

$20.97

[Bubble Skincare] Slam Dunk Hydrating Face Moisturizer, for Normal to Dry Skin, 1.7 fl oz / 50mL

reach #92

—

$14.97

[Bubble Skincare] Cosmic Silk Hydrating Milky Toner, 100ml, For All Skin Types

reach #92

—

$14.97

[Bubble Skincare] Day Dream Serum with Vit C & Niacinamide, Even Tone & Dark Spots, All Skin Types, 1 fl oz / 30ml

reach #92

—

$14.97

[Bubble Skincare] Power Wave Super Hydrating Cream Moisturizer for Normal to Very Dry Skin, 1.7 fl oz

reach #92

—

$14.97

[Bubble Skincare] The Jet Set Trio Mini Serums Kit for All Skin Types, Travel & Trial, Gifting Set of 3

reach #92

—

$14.97

[Fortify Skincare] Niacinamide & Hyaluronic Acid Face Mist 3-in-1: Detox, Treat, Boost Hydrating, Soothing, Anti...

reach #220

—

$8.97

[Bubble Skincare] Acne Kit, All Skin Types, 3 Items Included

reach #92

—

$24.97

[Advanced Clinicals] Peptide Facial Serum for Wrinkles and Fine Lines. 1.75 fl oz

reach #89

—

$13

[NATURIUM] Barrier Bounce Serum, Plumps & Hydrates Face, Neck & Chest, Hydration Booster & Skin Care with...

reach #56

—

$23.88

NATURIUM

[NATURIUM] Quadruple Hyaluronic Acid Serum 5%, Hydrating & Plumping Face Serum, Anti-Aging & Moisturizing Skin...

reach #56

—

$11.89

[ITK Skincare] Gentle Hydrating Nightly Retinol Facial Serum for All Skin Types, 1 oz

—

$10.68

NATURIUM

[NATURIUM] Retinaldehyde Cream Serum 0.10%, Advanced Anti-Aging & Smoothing Potent Face & Skin Care, 1...

reach #56

—

$25.59

[Cicatricure] Gold Lift Facial Serum with Lifting Effect, Anti Aging Skin Care, Hydrating, 0.9 oz

reach #287

—

$17.56

[ITK Skincare] Hyaluronic Acid Serum, Hydration with Squalane and Niacinamide for All Skin Types, 1 oz

—

$13.29

Advanced Clinicals

[Advanced Clinicals] Collagen Skin Care Set - Moisturizing Body Cream & Face Serum Bundle

reach #89

—

$24.99

[Advanced Clinicals] Hyaluronic Acid Face Serum for Hydrating Dry Skin. 1.75 fl oz

reach #89

—

$13

Timeless Skin Care

[Timeless Skin Care] Matrixyl Synthe'6 Serum - Face Serum for Skin Care - with Hyaluronic Acid for Hydration - 1fl oz

reach #115

—

$28.95

[Timeless Skin Care] Matrixyl 3000 Serum Personal Care Face Serum Supports Hydration with Hyaluronic...

reach #115

—

$24.99

mixsoon

[mixsoon] Soondy Centella Asiatica Facial Essence Skincare, 3.3 fl ozK-beauty

reach #32

—

$22.78

BEAUTY.lab

[BEAUTY.lab] Vitamin C Brightening Serum for Even Tone & Natural Glow, 1.0 fl oz

—

$22

Frilliance

[Frilliance] Clear Skin Kit, Niacinamide Clear Skin Serum .5 fl oz, Blemish-Busting Facial Mist 1.7 fl oz, All Skin...

—

$22.97

BEAUTY.lab

[BEAUTY.lab] Smoothing Serum with 5% Anti-Aging Complex for Firm Skin, 1.0 fl oz

—

$25.90

IMAGE Skincare

[IMAGE Skincare] Clear Cell Restoring Serum Oil Free 1 oz

reach #328

—

$53.39

BEAUTY.lab

[BEAUTY.lab] Hydrolipid Barrier Serum for Daily Moisture Support, 1.0 fl oz

—

$25.90

Skin Care

[Skin Care] Hydrating Facial Gel Serum, 1.0 oz

reach #340

—

$29.95

BEAUTY.lab

[BEAUTY.lab] Moisturizing & Smoothing Serum with Plumping Effect, 1.0 fl oz.

—

$25.90

[Kokovifyves] Beauty and Skin Care Products for Women Face Facial Fade Lines Moisturizing 30ml

—

$1.97

Kokovifyves

[Kokovifyves] Beauty and Skin Care Products Can Naturally Adjust Color and Create 60ml

—

$2.69

[Kokovifyves] 50ml Beauty and Skin Care Products for Women Face Serum Facial Moisturizing Lotion

—

$4.26

Skin Perfection

[Skin Perfection] Bakuchiol Face Serum, Botanical Retinol-Alternative Serum for Smoother-Looking Texture and More

reach #344

—

$37.99

Kokovifyves

[Kokovifyves] Beauty and Skin Care Products Peach Brightens and Moisturizes Face 30ml

—

$4.83

Skin Perfection

[Skin Perfection] Multi-Peptide Face Serum for Women and Men, Matrixyl 3000, Pentamide-6, Syn-Coll, Snap-8

reach #344

—

$149.95

PanOxyl

[PanOxyl] 10% Benzoyl Peroxide Acne Foaming Wash, Clear Acne, 5.5 Oz

reach #33

—

CeraVe

[CeraVe] Hydrating Facial Cleanser for Normal to Dry Skin, Daily Face Wash for Dryness, 12 fl oz

reach #88

—

$13.68

Neutrogena

[Neutrogena] Oil-Free Acne Face Wash, Salicylic Acid Facial Cleanser & Acne Treatment, 9.1 fl oz

reach #45

—

$9.97

Noxzema

[Noxzema] Classic Clean Original Deep Cleansing Cream with Eucalyptus Extract, 12 oz

reach #186

—

$4.92

[La Roche-Posay] Toleriane Purifying Foaming Face Wash for Oily and Normal Skin, Oil-Free Facial Cleanser, 13.52 fl oz

reach #17

—

$19.97

Neutrogena

[Neutrogena] Hydro Boost Water Gel Face Moisturizer Lotion with Hyaluronic Acid, 1.7 oz

reach #45

—

$19.97

[Cetaphil] Daily Facial Cleanser Face Wash for Sensitive, Normal to Oily Skin, Fragrance Free, 16 fl oz

reach #62

—

$11.88

L'Oreal Paris

[L'Oreal Paris] Collagen Moisture Filler Face Cream, Anti-Aging Face Moisturizer, Non-Greasy Skin Care...

reach #97

—

$9.86

[La Roche-Posay] Toleriane Double Repair Face Moisturizer for Sensitive Skin, 3.38 fl oz

reach #17

—

$24.97

Clean & Clear

[Clean & Clear] Day and Night Acne Face Wash, Oil-Free, 8 fl oz (2 Pack)

reach #131

—

$9.66

Clean & Clear

[Clean & Clear] Essentials Dual Action Acne Facial Moisturizer, 4 fl. oz

reach #131

—

$5.97

Biore

[Biore] Deep Cleansing Pore Strips, Original, Blackhead Remover Strips for Skin Care, Oil Free, 8 Ct

reach #158

—

$7.97

POND'S

[POND'S] PONDS Cold Cream Cleanser, Hydrating Makeup Remover & Deep Cleansing Face Cream 6.1 oz

—

$5.88

[La Roche-Posay] Toleriane Hydrating Gentle Face Cleanser, Daily Face Wash for Dry Sensitive Skin, 13.52 fl oz

reach #17

—

$19.97

e.l.f.

[e.l.f.] SKIN Holy Hydration! Makeup Melting Cleansing Balm

reach #82

—

$11.97

Noxzema

[Noxzema] Moisturizing Facial Cleanser Cream, Daily Face Cleansing for All Skin Types 12 oz

reach #186

—

$4.92

Cetaphil

[Cetaphil] Face Moisturizer, Gentle Clear Mattifying Acne Moisturizer, 0.5% Salicylic Acid, 3 fl oz

reach #62

—

$10.97

Good Molecules

[Good Molecules] Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to...

reach #40

—

$13.12

Neutrogena

[Neutrogena] Healthy Skin Anti-Aging Tinted Face Moisturizer, Light/Neutral Skin Care, 1 oz

reach #45

—

$13.94

Garnier

[Garnier] SkinActive Micellar Cleansing Water All in 1 Makeup Remover, Face Cleanser, 3.4 fl oz

reach #98

—

100

Neutrogena

[Neutrogena] Hydro Boost Hyaluronic Acid Water Cream, Moisturizing Face Cream, 1.7 fl oz

reach #45

—

$18.12

Other channels

Note. A top-ranking sample of this channel — not the full catalog.
Method. Sort by: Best Seller → **"... (335)" ** . ⚠️ (Peach Slices 3 ) — . ** ** `--price-above`.
Limits. bot requests return 307
Source. Walmart, archived by kbeautytmi 2026-W40.

Walmart

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